The company in question was selling individual products here and there without a clearly defined strategy. Their style was “everything for everyone” and they lacked an understanding of sales channels and customer needs.

By working with them on development, we shifted the focus from products to solutions and improved customer understanding through research. Needs-based thinking was introduced at the heart of their operations and a new concept, more supportive of their business, was built around it.

So, did modifying their way of thinking and studying their customers’ needs produce results?
The company’s market share and profitability showed strong growth and customer satisfaction was greatly improved. Small changes of direction can make a big difference. Rok!